Volvo Ad

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The below ad for Volvo trucks has been an instant hit on youtube. It intends to show the stability of Volvo trucks. But half the credit should also go to the roads, which are consistently smooth to enable this kind of stability.

Lots of parody of this video are going around in youtube. You might wish to have a look at them.

Cinthol-Alive is awesome

Cinthol's new ad campaign- alive is awesome.. Well picturarized at exotic locations...

Cinthol is also running a blogger campaign as well to complement the new range of Cinthol product.

What are your thoughts?

Vivel soap used by 80% Indian women?

A TVC by ITC's vivel soap claims not 20, not 50 but about 80% Indian women use Vivel soap. Can this be true? All other soaps have only 20% share?

What are the source for such claims? Who is recording which lady is using which soap and come up with these numbers?

New Mahindra Scorpio TVC

New Mahindra Scorpio ad is nice. But do you think Scorpio is really powerful enough to drag a car uphill with such a speed? It can pull others cars on a straight line for sure, but I feel the way shown in the TVC is a bit exaggerated. May be the other car was lightened by removing lots of parts. Your thoughts please.

Similar: Review of Mahindra Scorpio Vls