No Marks appoints Kiran Bedi as brand ambassador

Noted IPS officer Kiran Bedi has been signed up by No Marks to endorse the brand. (Details)

What do you feel?
Will endorsing a beauty product mean a slight compromise on credibility? (If the No Marks cream fails to give promised results will you feel bad "Why did Kiran recommend this?") Or is it good that people other than film stars and cricketers are also getting into advertising BandWagon?

12 comments:

Sandesh said...

Sounds funny!

Bold step. Actually Ads should work in this direction where it addresses its true customers. I think its these middle aged - aged people who tend to make up more. Might work.

suryam3@gmail.com said...

Actually, i think guys you have not heard the ad properly, i did that several times - 'sundarta kisi ek rang ki ghulam nahi hai' - when Kiran Bedi says that, she takes beauty much above the color of the skin. Those who think, and most indians think and so do most beauty product companies who sell creams that it is not the color of the skin, but beyond that- it is the inner strength of the woman that makes her beautiful. And Kiran Bedi is really beautiful in that definition of beauty. Kudos to Kiran Bedi and Nomarks both.

Shrinidhi Hande said...

I saw the ad today... She doesn't say "Use No marks cream" or "No marks is the best", but tactically says something to the effect "Ensure that there're no marks on your face-keep it beautiful".

SO now I feel it is a perfectly agreeable way of advertising.

Thanks Sandesh and Suryam for the comments

Kraxpelax said...
This comment has been removed by a blog administrator.
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Eve's World said...

What is unethical in that ad? Is it the product or Kiran Bedi? I don't think so...

Eve's World said...

What is unethical in that ad? Is it the product or Kiran Bedi? I don't think so...

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Anonymous said...

The brand ambassador and the brand should have some connection which is quite done by the concept and message. Kiranji is my ideal and even I felt little awkard to know that she has started doing commercials. But after I have seen the message it gives, as per me, it fully justifies both the personality and the brand. Like it!