Advertising mistakes

Nita's post lists a good number of commercials which were withdrawn due to misleading/false claims...

http://nitawriter.wordpress.com/2009/02/02/advertising-mistakes/

Some of the ads listed there have also been reviewed in this site earlier- like the TATA Indicom Plug2Surf ad...I feel it is not sufficient if such ads are taken off air- companies also need to issue a public apology for airing mis-leading ad.. what do you say?