Where do you want to be?

Liked this print ad (found on Jetwings while flying to Delhi for Binsar trip during October 2008-[Binsar trip details]) for its effectiveness and ability to convey the message.

The text asks, where do you want to be? and shows few options in the crowd and one option of driver's seat of a racing car. Aim to be in the driver's seat and not somewhere amidst the crowd... Loud and clear.