Did Motorola copy Domino's ad concept?

During December 2007, Domino’s Pizza released “Andar ka bachcha baahar aa jaaye ad” featuring Arshad Warsi. The idea was something like this- seeing the pizza a senior executive (Arshad Warsi) forgets his official status and joyfully starts enjoying the pizza, much to the surprise of his subordinates.


Sometime in May 2008, Motorola launched a similar ad, wherein Abhishek Bachchan is tempted to dance to the tune of a popular tamil number, “Appadi Podu..” AB fails to control himself onstage and goes to restroom where his inner self comes out and dances to its heart’s contempt.


Both ads appear well crafted and are fun to watch.

Conceptually, both ads look similar to me. In fact, it looks as if Motorola copied the idea from Domino’s.

What is your take?

I think ideas can't be patented. Don’t we have a law where the creative ideas can be protected from duplication? Just wondering...

Related: Domino's stuffed crunch pizza review

2 comments:

Harsha Koda said...

They probably have the same ad-agency. Normally the clients are given one 'idea/concept' and if they take too long to decide then the same idea is repackaged for another client with another product. Since many agencies do not represent 2 brands in the same product range (like two cell phone companies) they 'adapt' the a concept for another product (Pizza)... this is probably what happened to these 2 ads...

Shrinidhi Hande said...

Hi Harsha, that's very much probable...

Thanks