Old HDFC Ad- Na Sar Jhuka Hai kabhi

OK, this time I am giving you a link to Gawker's take at the 'A Goose Egg' on the old HDFC ad, Na Sar Jhuka Hai Kabhi ... (loosely translated- I will live with dignity ..., can't find the video on Youtube, if you can please leave us the link)-
A little boy is playing on the platform, probably the old guy's grandson. He falls down. The old guy is about to run and pick him up. His son frowns at his father, saying no. The old guy is chastised. Little boy stands up on his own. He maintains his dignity.

Everyone walks to the parking lot. Old guy is about to cross the street. A car comes careening by. The son is about to pull the old guy back in order to save him from being run over. His mother frowns at him. The son, chastised, lets his father walk on. The car runs over the old guy. He maintains his dignity.

The old guy is hurt and bleeding. He tries to get up. His wife puts forth her hand to help him off the road. His son frowns at her. She pulls back, chastised. The old guy falls back onto the road. The old guy maintains his dignity.

The rest of the post is also hilarious. It is quite old but would surely give you a laugh.

4 comments:

Shrinidhi Hande said...

That one was well crafted ad. In fact insurance ads are getting pretty smart these days-

The sahara insurance ad-where the person challengers Gabbar Singh after buying the policy,

another ad in which a local man makes funny markings on the poster of a gangster, only to find that gangster standing behind him...this guy instantly calls for insurance... funny to watch...

The latest news is that insurance companies are crafting policies to cover "terror attacks"

Abhinav said...

I feel that this review is a weak attempt at humour. The advertisement may not appear as good as others to some people - this is completely subjective, even if we try to superimpose marketing theory. However, the critique is just a bashing of the advert (probably in jest, which is completely acceptable) and should not be glamorized for more than what it's worth.

Mridula said...

Shrinidhi, I liked the parody more :D
Hope you don't already regret inviting me here!

Abhinav, I liked it a lot, the parody I mean and I was never a fan of the old Ad. In fact I would tell my father, that if we kids are not willing to take care of you (if need be) then you too should not have paid for my college education!

Shrinidhi Hande said...

@ Mridula,

Nothing like that.. I am glad you're able to spare some time amid your academics and travel and write for us...

Also the new SBI Life ad goes like this-on board a flight passenger notices that captain is walking into cockpit aided by walking stick and passenger wants insurance on phone...