Naukri.com Ad- Always Makes Me Smile



Hari Sadu Naukri.com Ad

Remember Hari Sadu? When the ad was aired in 2006 there was even a legal notice sent to the company that it was causing distress to an eleven year old by the name of Hari Bhanot. But naukri.com stuck to the ad and for one I am glad. Even now whenever it comes on the TV I ask the ads to be unmuted.

I know, I know the boss is a total caricature, real life bosses are usually more sophosticated! But with me it touches a cord, everytime. I do not about you, but I have worked at two places (previous jobs, not the current one) that made realize that the management construct toxic work enviornment can be a reality and not just an abstract construct.

As ad gurus say successful ads usually either play on fear (insecurities) or humor and I like the naukri.com approach that resorts to humor, rather than fear. I mean if you have worked at real bad places, this ad manages to bring a smile, probably every time you watch it. At least that is what it does for me :D

7 comments:

Sidhusaaheb said...

I agree that it is rather funny.

:)

Shrinidhi Hande said...

@ Mridula,

Welcome to Ad critics blog and thanks for your interest in contributing.

Yes, we do come across Hari Sadus every now and then and it was very smart of Naukri to capitalize on this... At time people need a way to vent their anger and frustration and there couldn't be a better way that what's shown in the ad...

Keep writing. Thanks again

Shrinidhi Hande said...

@ Sidhusaaheb,

Thanks for dropping by and the comment.

Manoj said...

Very good ad. Feel sorry for Mr. Hari Bhanot. He may have a tough time tackling his freind's teasing.

UTP said...

i think anything regarding your work should be taken in humour...especially after work hours...

you work hard from 9 to 5 after that...CHILL...and have fun even at work's expense...

Kusum said...

This is hilarious :) and very creative ad. Thank you Mridula for sharing.

mridula said...

Sidhu, thanks.

Shrinidhi, I actually wrote another post!

I agree with you Manoj.

UTP toxic environments don't wash of so easily! At least for me that was true.

I am glad you liked it Kusum.