BSNL TV Commercial. Its too outdated.

BSNL and Preity Zinta have tied up to bring about many ads on TV. Most of them were not up to the mark but this one was something I was really annoyed with. The main theme of the ad is a marriage proposal for Preity, which she refuses, as the boy's house didn't have a BSNL connection(that too a land line)!!!

Here is the video:

The ad has many things which cant be easily digested:
1. She refuses the boy on the basis that he doesn't have a land line (Most foolish). This is the age of wireless communication. You expect everyone to have a mobile rather than a land line. there are also other service providers like Airtel, Tata Indicom. What is so important in a land line that you reject a boy? I don't understand that. The ad would have been better if it was related to BSNL mobile connection or broadband.

2 . Preity's father(in the ad) asks the boy's parents: आपके घर का नम्बर दीजिये । These days your house number when asked in Hindi refers to your phone number, not your real house number.

A more sensible reply would be: 'No phone."

My final verdict: The ad is too outdated. No one refuses a proposal these days on the basis of land line connections, maybe mobile connections would add a little bit of sense as we cant expect pure logic in ads. Preity try to think before you act these ads.

Please Comment.



Anonymous said...

Dude, first of all its the stupidest ad ever.. All government company ads are.. I really dont know why the hell u reviewed.. The review is very childish and meaningless. Worst thing. Why do u even blog. Its th worst thing u got here

Shrinidhi Hande said...

Hi Manoj, good pick.

but this idea (of relationship between men and women) is exploited in so many ads.

Prestige’s “One who loves his wife-why would he say no to Prestige” is a classic example. So many commercials are crafted on the message “you can impress women by using our product”. I think everyone, including those who make these ads know that truth is different. Still this is a proven formula for them and many continue to design ads this way, either because they don’t have a better idea or they are confident this formula will work.

In this particular case, I believe BSNL could have thought of something more creative. When Preeti Zinta really marries, let us see if his husband really has a BSNL landline

Manoj Bhat said...

If you are not happy with the review you are free to comment. But plese restrain from comments like: "Why do u even blog. Its th worst thing u got here"


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ranjana said...

that is so is such a lame ad....zinta can do better
thanks for dropping by

ranjana said...

@ ha
i find your comments very rude. First of all the review by shrinidhi isn't bad and secondly this is a blog and everyone has aright to write anything in their blog as long as it doesn't hurt the sentiments of anyone. comments like why do you even blog are uncalled for

Shrinidhi Hande said...


Thanks for the support.

This particular post is written by Manoj and not me (This is a group blog)

Everyone has a right to air their opinion, hence I've not deleted that comment.

Thanks for dropping by.

Anonymous said...

"BSNL TV Commercial. Its too outdated." is too kind a title for this kind of ad. I felt Yulk!

Anonymous said...

Do you guys allow guest posts? I would like to do a review of ad :)

Shrinidhi Hande said...

@ Mridula,

Yes, very much. you're more than welcome to contribute.

Thanks for your interest.

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I would like to exchange links with your site
Is this possible?

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