(Re)Making of An Ad

Finally Vodafone has come back to the Hutch theme again but with minor changes. Yes, I am talking of the latest ad from Vodafone which is on the similar lines of Hutch ad before Vodafone took over. Pug(Hutch dog) along with a boy made the Hutch brand popular, though their network is not like what they claim(wherver you go our network follows, former hutch punch line). With Vodafone, it is no different. Frequent network busy messages whenever you try a call is common with Vodafone too. But the disappointing aspect of the brand Vodafone was to dump the pug, which apparently had made the price of pugs raise in India when Hutch used it for its ad. With crazy cartoons replacing the Hutch pug, Vodafone brand was going nowhere. Now they are back with new ad - the same pug but this time with a girl with pug following the girl wherever she goes.
And the theme song is changed to 'Everyday I want to fly', which is soothing too like the former. You might remember the old Hutch song 'You and I, in this beautiful world'. All in all, this new ad is one of greatest, but only if Vodafone's network was as good as their ads!
Regards
Raveesh

5 comments:

Shrinidhi Hande said...

Yes...

Pug had a huge impact on Hutch's brand image...good to see it again...

Agreed that Airtel coverage is bit better but I didn't face any significant issues with Hutch connection while using it in Hyderabad

Manoj said...

I think we cannot criticize Vodafone about their network on the basis of the add. This add is focussing on their customer care.

Shrinidhi Hande said...

@Manoj,
Dont know about current situtation, but their customer care was not that good when I was using Hutch...Most of the time you never get to connect to a live person...

ranjana said...

i love vodafone ads...even those alerts one...esp the one in which the man is waiting for his soulmate to arrive in elevator...the background music is so romantic...and the pug ads are of course so cute....they sure know how to make advertisements...even hutch ads were equally good. I don't know about their coverage since i don't use vodafone

Shrinidhi Hande said...

Yes, both Hutch and Vodafone ads were made by same agency... Great work, whoever it is...