Conditions Apply

How many times this 'Conditions Apply' term left you baffling? Many of us are familiar now atleast with this term which appears at the end of almost every advertisement whether it is in news paper, TV or radio.

You will come to know of the conditions only when you are about to buy the commodity. There are hardly any ads in the news papers which does not come with the star mark somewhere in the ad. And we all know what that star means(Conditions Apply). And there is also one more way of representing it. They will say these conditions at the end of the ad as 'Terms and Conditions'. And these terms and conditions are there with a such a small font so that it is unable to read. Was it only done to fool the potential buyers?. Not clear yet. Ok when one has to market a product he boosts of its good features but other thing like these 'conditions apply' should not be hidden from customers.

Nowadays you can find a new advertisement strategy in ads published in news papers. You will find a mobile phone ad with much lesser price than you know. But be aware of the star mark on the end of the price. When you come to the end of the ad, you will see that the star means : it is the exchange price he is talking of.

Perhaps only in the radio ads they explicitely have to say 'Conditions Apply' (which is not the case in newspaper ads as you may miss while glancing the ad in the news paper) and you become more aware of that.

What do you say?


Shrinidhi Hande said...

its a legal obligation for companies to list all terms and conditions. But they have to save space in a print ad and obviously do not want to discourage a potential buyer by highlighting all conditions. Hence they're put in smallest possible font. In radio they read it out as fast as possible.

Its a commonsense that no one is planning to do a charity by giving some offers or discounts. If the offer is too unrealistic, consumer must be aware that something might be wrong.

Raveesh Kumar said...

Point here was that they print "conditions apply" in such a small font that is unreadable. Of course companies are there to do business. Mention of new mobile phone advertisement strategy was just for information.

Shrinidhi Hande said...

I agree they're too small.

But you have to agree with one thing-If "conditions apply" section is to be printed in bigger letters than the advertisement, you'll be highlighting negative aspectes of the product and will obviously discourage people from considering it. This defeats the very purpose of advertising...