Brands becoming Products

Confused by looking at the title. Yes, you have read write 'Brands becoming Products'. This tells about how the brand names once established become synonymous with the products they are selling.

One perfect example of this in Indian house holds is Godrej, with it becoming synonymous with almirah. If not all but most of us refer to almirah as godrej. Why? Is it because it was the only prominent player in the market then. Godrej almirahs are well known throughout India. Another good example of an MNC following the footsteps of Godrej in India is Xerox. Xerox is used everywhere to refer to photocopy a document. Most of us would have forgotten that it is to photocopy a document and not xerox. You say naturally as '2 copies xerox' when you are in photocopy(xerox) shop. Surely the products of these brands stand for quality. So it is perfectly fine to have equivalent name for the product itself.

What are your thoughts on this? Provide them with your comments.

Regards
Raveesh

8 comments:

Shrinidhi Hande said...

Nice topic..
Some other examples:
Googling,(searching on net),
Bangalored (outsourcing work to India),
orkutting,

Raveesh Kumar said...

Rightly pointed nidhi

In this age of Internet and IT
there many more examples for this

Shrinidhi Hande said...

other examples: Sintex Tank (water tanks), Sony Walkman (audio cassette player), etc

Anonymous said...

and orkutting.....for scrapping!!!

Vijay Anand said...

Dalda for Vanaspati

Nimisha said...

the best example can be ..'casio'!

as, the kids don't learn to play the synthesizer or the keyboard.. they play 'casio'.. even if it is a 'yamaha' they are playing on! :P :D lol!

Shrinidhi Hande said...

@ Anonymous, Vijay ANand and Nimisha,

Agreed... Thanks for sharing your thoughts

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