Confused by looking at the title. Yes, you have read write 'Brands becoming Products'. This tells about how the brand names once established become synonymous with the products they are selling.
One perfect example of this in Indian house holds is Godrej, with it becoming synonymous with almirah. If not all but most of us refer to almirah as godrej. Why? Is it because it was the only prominent player in the market then. Godrej almirahs are well known throughout India. Another good example of an MNC following the footsteps of Godrej in India is Xerox. Xerox is used everywhere to refer to photocopy a document. Most of us would have forgotten that it is to photocopy a document and not xerox. You say naturally as '2 copies xerox' when you are in photocopy(xerox) shop. Surely the products of these brands stand for quality. So it is perfectly fine to have equivalent name for the product itself.
What are your thoughts on this? Provide them with your comments.
Regards
Raveesh
One perfect example of this in Indian house holds is Godrej, with it becoming synonymous with almirah. If not all but most of us refer to almirah as godrej. Why? Is it because it was the only prominent player in the market then. Godrej almirahs are well known throughout India. Another good example of an MNC following the footsteps of Godrej in India is Xerox. Xerox is used everywhere to refer to photocopy a document. Most of us would have forgotten that it is to photocopy a document and not xerox. You say naturally as '2 copies xerox' when you are in photocopy(xerox) shop. Surely the products of these brands stand for quality. So it is perfectly fine to have equivalent name for the product itself.
What are your thoughts on this? Provide them with your comments.
Regards
Raveesh
8 comments:
Nice topic..
Some other examples:
Googling,(searching on net),
Bangalored (outsourcing work to India),
orkutting,
Rightly pointed nidhi
In this age of Internet and IT
there many more examples for this
other examples: Sintex Tank (water tanks), Sony Walkman (audio cassette player), etc
and orkutting.....for scrapping!!!
Dalda for Vanaspati
the best example can be ..'casio'!
as, the kids don't learn to play the synthesizer or the keyboard.. they play 'casio'.. even if it is a 'yamaha' they are playing on! :P :D lol!
@ Anonymous, Vijay ANand and Nimisha,
Agreed... Thanks for sharing your thoughts
Great site. A lot of useful information here. I’m sending it to some friends!
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