Confused by looking at the title. Yes, you have read write 'Brands becoming Products'. This tells about how the brand names once established become synonymous with the products they are selling.
One perfect example of this in Indian house holds is Godrej, with it becoming synonymous with almirah. If not all but most of us refer to almirah as godrej. Why? Is it because it was the only prominent player in the market then. Godrej almirahs are well known throughout India. Another good example of an MNC following the footsteps of Godrej in India is Xerox. Xerox is used everywhere to refer to photocopy a document. Most of us would have forgotten that it is to photocopy a document and not xerox. You say naturally as '2 copies xerox' when you are in photocopy(xerox) shop. Surely the products of these brands stand for quality. So it is perfectly fine to have equivalent name for the product itself.
What are your thoughts on this? Provide them with your comments.
Regards
Raveesh
One perfect example of this in Indian house holds is Godrej, with it becoming synonymous with almirah. If not all but most of us refer to almirah as godrej. Why? Is it because it was the only prominent player in the market then. Godrej almirahs are well known throughout India. Another good example of an MNC following the footsteps of Godrej in India is Xerox. Xerox is used everywhere to refer to photocopy a document. Most of us would have forgotten that it is to photocopy a document and not xerox. You say naturally as '2 copies xerox' when you are in photocopy(xerox) shop. Surely the products of these brands stand for quality. So it is perfectly fine to have equivalent name for the product itself.
What are your thoughts on this? Provide them with your comments.
Regards
Raveesh