Reliance Communication-बस बटन दबाए

Reliance world Mobile: Bas Button Dabaao

Target Ad: Reliance Communications
Sector: Telecom


Background
Reliance Communications, now spearheaded by Anil Ambani, has of late running a series of ads which describes what all can be done in reliance phone by just pressing a button.

1. I pressed the button and cleared the exam ( मैने बटन दबाया और एग्साम पास की। )

2. To see cricket score just press a button ( क्रिकेट स्कॊर दॆख्ना हॊ तो बस बटन दबाओ। )

3. I pressed a button so I’m going to meet the stars ( मैने बटन दबाया और सितारॊ हे मिलनॆ जा र हा हु । )

Its accepted that so many things can be done using a reliance mobile, but I find a logical gap in the above ad.

What are they trying to prove? One button has so many functionalities? If yes how?

How can a single button perform multiple functions?


It should be one out of following possibilities:
1.You’ve to press the same button many times to navigate through the menu
or
2.The phone should have different button for different actions
or
3.You’ve to use a combination of multiple buttons or keys.
Or
4. Single button should return all details-cricket score, exam result everything
That said, what’s the logic behind “just press the button and get things done”? Eventually you’ll definitely end up pressing the key more than one time.

What’s so unique about reliance mobile the ad is trying to highlight? Aren’t these value added services available with other mobile service providers? Or with a Hutch or Airtel mobile does it take hundreds of key presses to see cricket score?

The ad scores well in terms of creativity. The idea is innovative enough. But in my opinion doesn’t find a logical backing.

Your thoughts are welcome.


Anyone owning that reliance phone please contribute and tell us more on that “one button does it all” concept…

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