New Safari Storme ad- M&M Copycat?

The new Tata Safari Storme ad- good one but to me looks like an imitation of Mahindra's Live Young, Live free ad. What are your thoughts? Both videos below for your reference

Mahindra Ad- We live young, we live free!

Mountain Dew ad- Dar ke aage, jeet hain!

I liked this Mountain Dew Ad- Dar ke aage, jeet hai!

We all fell down while trying to ride, but got up and learnt from our mistakes. The ad is as inspirational, as it is promotional of Mountain Dew

Volvo Ad

If you're visiting this site because of Vijaya Karnataka article on leasing, please visit, which is my main blog.

The below ad for Volvo trucks has been an instant hit on youtube. It intends to show the stability of Volvo trucks. But half the credit should also go to the roads, which are consistently smooth to enable this kind of stability.

Lots of parody of this video are going around in youtube. You might wish to have a look at them.

Cinthol-Alive is awesome

Cinthol's new ad campaign- alive is awesome.. Well picturarized at exotic locations...

Cinthol is also running a blogger campaign as well to complement the new range of Cinthol product.

What are your thoughts?

Vivel soap used by 80% Indian women?

A TVC by ITC's vivel soap claims not 20, not 50 but about 80% Indian women use Vivel soap. Can this be true? All other soaps have only 20% share?

What are the source for such claims? Who is recording which lady is using which soap and come up with these numbers?

New Mahindra Scorpio TVC

New Mahindra Scorpio ad is nice. But do you think Scorpio is really powerful enough to drag a car uphill with such a speed? It can pull others cars on a straight line for sure, but I feel the way shown in the TVC is a bit exaggerated. May be the other car was lightened by removing lots of parts. Your thoughts please.

Similar: Review of Mahindra Scorpio Vls

No Marks appoints Kiran Bedi as brand ambassador

Noted IPS officer Kiran Bedi has been signed up by No Marks to endorse the brand. (Details)

What do you feel?
Will endorsing a beauty product mean a slight compromise on credibility? (If the No Marks cream fails to give promised results will you feel bad "Why did Kiran recommend this?") Or is it good that people other than film stars and cricketers are also getting into advertising BandWagon?

A honest Ad by The IT Depot

Received an unsolicited email from the IT Depot ( which sales several computer hardware and related goods. I was about to delete this mail, but noticed a strange pattern...

All items had an offer price above the regular price and You save section promptly showed negative number.
(click to enlarge)
As you can see in the image above, Apple iPod nano Black 8GB is priced at Rs 8990 but The IT Depot Office Price is Rs 9280, which is Rs 290 more than the regular price. Same for every other item... And the mail dares you with a button- BUY NOW... Why will I?

May be they are honest in admitting their pricing strategy... or may be their employee carelessly interchanged regular and offer prices... Either way, words spoken (mail sent) and pearl broken are lost forever...

March 19th update: I'd sent a mail to them asking why offer prices are more than regular price. No one has cared to respond so far.